MoOD 2009
Brussels Expo, Miramarlaan (Avenue de Miramar), 1020 Brussel, Belgium
08/09/2009 - 11/09/2009
For thirty years already, you have known the fair as Decosit Brussels. A strong brand indeed.
Last year, during the celebration of 30 years of Decosit, it was announced the fair gets a new name: MoOD, short for "Meet only Original Designs".
.bmp)
Why is Decosit Brussels opting for a new brand name?
Rebranding is in vogue, but that is not the reason why Decosit Brussels has opted to change its brand name now. This rebranding is not any quick change of course but rather the cherry on top of a gradual evolution that has resulted in a strategic repositioning. You could call it a huge change that feels less like a shock and more like a break-through.
From Tuesday 8 September to Friday 11 September, 2009, the fair for the first time takes place only during week days. At Brussels Expo, the traditional place to be , it will take some time getting used to a fair which feels familiar and yet is in more than one way totally different. A new impulse.
