Sofa specialist Alexander & James has revealed that its Glastonbury event debuting its new Boutique Summer Festival Collection was a success as it lines up its next appearance.
During the Glastonbury festival, from 22-26 June 2016, Alexander & James featured its new collection at The Pop-Up Hotel in it’s A&J Lounge, which included its Jude chair and Theo sofa.
Michelle Hoines-White, head of brand at Alexander & James, said: “We loved partnering up with The Pop-Up Hotel where we had the A&J Chill Out Lounge during Glastonbury. The event, audience, and The Pop-Up brand’s sensibilities really spoke to us and tie in perfectly with our audience and our ‘art of slow living’ philosophy.
“It was the perfect place to preview this collection and everyone was pictured enjoying the lounge. It’s been a brilliant experience - Cornbury here we come!"
Following the Glastonbury event, Alexander & James will move onto the Cornbury Festival from 8-10 July 2016 with The Pop-Up Hotel offering the ultimate in home-from-home luxury glamping.