Anti Copying in Design (ACID) has announce the appointment of Rob Law, MBE, managing director of Magmatic Ltd. and the originator of Trunki, to its group of ACID Ambassadors.

ACID Ambassadors are tireless in their support of the preservation of design originality, ethics and respect for intellectual property. Rob joins as Sebastian Conran, Kevin McCloud, and Lee Broom, amongst many others, who are outspoken advocates of ACID’s work.

Rob commented on his new roles as an ACID Ambassador: “We need basic design protection in the UK and ACID is campaigning tirelessly to enhance the rights for designers. I’m proud to offer my support as they continue to lobby to improve design law and help creative industries keep their competitive advantage.”

Dids Macdonald, OBE, CEO of ACID, added: “I very much welcome his advocacy in the continuing fight for fair competition and a strong IP framework which will support design champions, something which is in the DNA of the UK and about which we excel.”