International consumer goods trade fair Ambiente has confirmed that the UK will be the Partner Country for 2017, with the PC presentation to be curated and designed by Scottish designer Janice Kirkpatrick.
The show is scheduled from 10-14 February 2017 at the Frankfurt Fair and Exhibition Centre, with the products of UK exhibitors to be shown in an extensive Partner Country presentation.
Janice commented: “I am excited to design the Ambiente UK Partner exhibition. Glasgow in Scotland, in the UK and Europe – in all its dimensions – is the perspective through which I work. Globalisation makes ‘local’ valuable because it is unique. I will search for exceptional micro-local and national products and ingredients to create the 2017 UK Partner exhibition.”
Detlef Braun, member of the board of management of Messe Frankfurt GmbH, said: “We are delighted that the United Kingdom is to be the Partner Country of Ambiente. The United Kingdom is a nation that stands not only for classic but also for eccentric and individual design. Ambiente is the perfect platform for inspiring both the domestic and the world market with its products.”