London-based modern furniture retailer Aram Store has announced the launch of its new Flou Bed Studio.

The new 2,000sq ft Flou Bed Studio, featured in Aram’s Drury Lane store in Covent Garden, marks the Italian luxury bed brand, Flou’s first dedicated space in the UK.

The Flou collections on view consist of a selection of bed frames, mattresses, pillows and duvets.

Flou, which has been established since 1978, specialises in the production of beds to create a new ‘sleep culture’, and operates across numerous furniture stores in Italy, as well as in other dedicated showrooms in Milan and New York.

Long-standing Aram Store was founded in 1964 after its creator Zeev Aram opened its first showroom on London’s Kings Road. Aram celebrated its 50th anniversary in 2014, where it hosted a range of special events throughout the year.

Its anniversary milestone was also honoured with founder Zeev Aram being awarded an OBE for services to Design and Architecture. 

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