As the company prepares itself for the January Furniture Show, Mammoth’s John Tuton gives us the lowdown on the launch of a brand new upholstery collection, which will make its debut at the show.

Harrow 3str lifestyle

Harrow Three Seater

Leading comfort innovation brand, Mammoth, puts pressure relief and comfort at the forefront of everyday living, with the launch of its new rise and recline upholstery collection at the UK’s number one furniture and furnishings event, The January Furniture Show. 

Showcasing its new upholstery collections (Camden, Harrow and Richmond), along with the launch of its new rise and recline collection, Mammoth is revolutionising seating with its science of comfort approach and the use of its unique Medical Grade Foam combined with PostureCell technologies. 

The collections are available in two and three seaters and grand, standard or petite chair options, with static, manual and automatic motions to suit a variety of needs. Following on from its successful collaboration with the Chartered Society of Physiotherapy and winning commendation from NHS Innovations North at the annual awards ceremony, the new rise and recline collection has been designed to bring advanced health benefits to consumers. All Mammoth upholstery has integrated Medical Grade Foam cushions for unrivalled support and pressure relief, and the rise and recline collection offers additional safety support when getting in and out of the chair. 

Richmond mammoth tile


The full upholstery collection will appear on the Furnico (Mammoth’s licensed manufacturer) stand - E30, Hall 5 - at the four day show, which runs from Sunday 22 to Wednesday 25 January at the NEC, Birmingham. An array of colour and fabric combinations and a wide selection of scatter cushions is available, catering for any style and décor. Mammoth’s medical grade foam, meanwhile - which has won awards for delivering benefits which make a difference to peoples’ health - is integrated directly into the cushions for pressure relief, postural support and comfort. 


Said Mammoth founder, John Tuton: “We are dedicated to improving people’s lives through innovative design with comfort at the heart of everything we do. We are well known in the bed industry for our award-winning medical grade foam mattresses, so we wanted to expand on that to offer 24/7 comfort to end-users. This is the reason we have developed our seating range and are branching out into other areas“From the outset, Mammoth has always done things differently. We have collaborated with sporting bodies and sleep/health experts to scientifically prove that our foam products really do work and we can give retailers research, facts and health awards to back up our story, which is a very strong selling point. Our innovation and strong focus on the science of comfort has, this year, been recognised by the NHS which further reinforces the success of our healthcare-led approach.”

Visitors to the stand can find out the full story behind the brand and its unique selling points. In addition the ‘Mammoth Hub’ will be on show - an interactive point of sale unit featuring a consumer information video to help increase engagement, full swatch offering and examples of its foam.  

Mammoth has also re-launched its website,, to feature its full range of upholstery and mattress products and its retailer finder to help drive further footfall in to store.

It’s fair to say it’s been a hugely successful 2016 for the company. On top of receiving its NHS award, it has reported a 40% year-on-year growth, two new head office appointments and an office expansion. Said John: “We’re looking forward to showcasing our new upholstery collections at the January Furniture Show. We’ve established ourselves in the mattress market and continue to develop leading products. Now, 2017 is set to be even bigger and better as we drive our upholstery range forward and firmly make our mark in the seating trade.”

Mammoth products are proudly British, with all manufacturing facilities based in the UK. For more information, visit the team on stand E30 Hall 5 or by visiting the company’s website.