Protect A Bed’s Paul Lake tells Beds Magazine all about the company’s latest developments for the January Furniture Show, including a sophisticated new brand.
The most recent forecast from technology intelligence provider CCS Insight points to some 10 million wearable devices in use in the UK by the end of this year, and according to the company’s Market Forecast: Wearables, UK, 2016-2020 report, this will only increase. In fact, it is predicted that numbers will triple to almost 33 million units in the next four years.
It may not be entirely surprising to note that of these devices, fitness trackers were found to have the greatest sales volume, with a huge 1.7 million estimated to be sold this year. And, when it comes to recovering from a workout, getting enough sleep is vital in repairing body tissue, helping to enhance performance. Conversely, sleep deprivation can actually cause a spike in levels of the stress hormone Cortisol, which slows down healing and can even increase the body’s risk of injury
“THE WEARABLE SLEEP AND ACTIVITY TRACKER WORKS BY USING PROPRIETARY ALGORITHMS TO ALLOCATE POINTS”
That’s not all. A recent report from not-for-profit research organisation Rand Europe, which evaluated the economic cost of insufficient sleep in the UK, US, Canada, Germany and Japan, using data from 62,000 people, found that sleep-deprived workers are costing the UK economy around £40bn a year.
The study - Why Sleep Matters – The Economic Costs of Insufficient Sleep – found that the main impact from lack of sleep was on health, with people who sleep less than six hours a night being 13% more likely to die early than people who achieve seven to nine hours.
So, can the same kind of technology people use to help their exercise regime actually benefit their sleep in the same way and thus provide a very real opportunity for retailers to profit? Well, the Rand Europe study advised businesses to discourage the extended use of electronic devices after working hours amongst their staff, and it is well documented that working on mobile devices and tablets before bed is not conducive to a good night’s sleep. However, there is a derivative of this kind of technology which can actually help as part of the daily exercise and sleep regime, as Protect A Bed’s Paul Lake explains, with reference to the company’s new rem-fit bedding brand.
“The rem-fit sleep technology system,” explained Paul, “helps users to achieve the best sleep possible for maximum recovery and comfort, whether they have been working out, or simply working hard at their desk.”
The system features a sophisticated hybrid mattress combined with sleep monitor technology, to help aid the user’s recovery through analysing and improving their sleep.
“We’re really excited about rem-fit,” enthused Paul. “The sleep and recovery technology is cutting edge. The rem-fit sleep 400 mattress is a hybrid featuring 5cm of cool gel infused memory foam, for a cooler sleep; a layer of our unique mediflex foam for pressure relieving comfort and interactive support and a 1000 pocket spring system. It also features our exclusive thermo regulating Re-Ax fiber cover.”
What this editor found particularly interesting was the technology available with the system. The wearable sleep and activity tracker works by using proprietary algorithms to allocate points based both on how well the user slept at night and the activity carried out during the day. These scores contribute to a 360 ‘LifeScore’, based on the quality of sleep and the intensity of activity. The use of gamification here encourages users to strive for a LifeScore of 360 each day for the most well rounded day, health-wise.
Not wearable, but equally ‘tech-y’ is the range’s sleep monitor, which records the user’s sleep cycle, heart rate, respiratory rate and body movements whilst they are in the land of nod. The monitor is placed under the sheet and held in place using a magnetic lid as opposed to having to be physically worn in order to ensure comfort without any disturbance to sleep. It uses accurate professional medical-grade sensors to provide a comprehensive sleep analysis, which also includes the time taken to fall asleep, the sleep duration, a wake alarm and even suggestions for sleep improvement.
Both of these technologies require an app to use, which is available for iPhone and Android devices, and can both be seen, alongside the mattress at the upcoming January Furniture Show. But what’s next for the company? Are there more technological developments on the horizon?
“Yes,” Paul confirmed. “During the first half of 2017 we will be launching our new smart pillow which will be the most advanced of its kind anywhere in the world, featuring anti snore technology, sleep monitoring data as well as embedded speakers so you can listen and enjoy without disturbing your partner.”
We look forward to bringing you the latest update on the technology behind the new pillow as it happens.