TCS Imports is now the sole supplier for the Hilary Devey Mattress Collection throughout the whole of Ireland, after striking an exclusivity deal with bed manufacturer, Duvalay. Beds Magazine caught up with Thomas Small, managing director, TCS Imports, to find out more about the partnership
Thomas Small is not a fan of gimmicks. If a product is well-made, looks great and hits a sweet spot on the price, then it will sell itself - and that’s a philosophy he has brought to bear on TCS Imports own mattress brands: Royal Coil and Contemporary Sleep. Both collections are doing well, “outperforming most other brands on the shop floor”, but Thomas recognised there was an opportunity for TCS to strengthen its mattress offer with a third – slightly more high end – collection, which is how the partnership with Duvalay began.
“Duvalay has a very similar ethos to us,” explains Thomas. “They don’t rely on waffle or gimmicks. They create quality products at incredibly keen price points. So, although we would not normally go down the partnership route, we definitely saw that we’d be on to something if we worked with Duvalay on bringing their Hilary Devey Collection to the Irish market.”
Hilary Devey is the Dragon’s Den star that invested in Duvalay in 2012, back when it was specialising in sleep products for the caravan market. Since then, the company has broadened its focus and is now creating high-end handcrafted mattresses from its factory in West Yorkshire. The Hilary Devey Collection, named after the investor, is a range of five mattresses that have all been designed with individually responsive, nested pocket springs; traditional, deep side-stitching and plush pillow tops.
“We like products that are simple and easy to explain”
Since launching in the UK last year, the range has been very well received, with the collection’s ‘Diamond’ mattress voted The Independent newspaper’s ‘Best Mattress’. And now, TCS Imports has been named exclusive supplier for Duvalay’s ‘Hilary Devey Collection’ throughout all of Ireland.
“The Hilary Devey Collection ticks so many boxes for us,” explains Thomas. “It’s beautifully designed using traditional techniques, and it’s really well priced. People always say that it looks and feels like it should cost three times as much. That’s a really good sign for us because we know that it’s going to be an easy sell for our retailers. On top of that, it’s got celebrity backing which obviously grabs customers’ attention.”
Stockists of the Hilary Devey collection are provided with an eye-catching in store studio that includes pillar advertisements and a backdrop for behind the headboard, as well as branded pillows and foot mats.
All Hilary Devey mattresses are available on a 5-10 year warranty.
“For TCS, bringing Hilary Devey on board completes our mattress offer,” says Thomas.
“So, alongside our Royal Coil and Contemporary Sleep collections, we can provide retailers with options for good, better and best for pillow top, pocket sprung mattresses. We like products that are simple and easy to explain, and we think that the Hilary Devey Collection, like our other mattress ranges, is just that: a quality product that sells itself.”
TCS Imports has grown from strength to strength over the past two decades. The manufacturer, which was established in 1998, initially specialised in leather upholstery, and became particularly well known for its bespoke handmade suites, which were crafted with hardwood frames and the finest British designed fabrics and luxury Italian leathers.
Three years ago, the company made the decision to broaden its offer, and launch its own range of mattresses. The Royal Coil and Contemporary Sleep collections have been a huge hit with retailers thanks to TCS’ mix of simplicity, quality and value for money.
Youlanda Kelly, of Des Kelly Interiors, a multi-store retailer based in Dublin, has been particularly impressed with two mattresses from the Contemporary Sleep Collection: the Contemporary Regency and the Imperial:
“We at Des Kelly Interiors see [both mattresses] as offering a luxury brand at a reasonable price. The hypoallergenic soft touch fabric on the Imperial mattress has been one of the main selling points with our customers,” she says. “At Des Kelly Interiors, we don’t just sell beds, we sell a better night’s sleep and that is easily done with these two mattresses from the contemporary range. We cannot recommend these beds more highly, from the quality and service, we are extremely happy.”
Another customer impressed with TCS’ bed brands is John Tennyson, Managing Director of Beds 2 Go:
“Without question, the Royal Coil and Contemporary Sleep both offer incredible value in comparison with similar brand name products,” says John. “They both allow for a good margin, and the accompanying five-year warranty, separates them from other similar price range products.
“We are having a lot of success with these mattress and, whilst we stock them for quick delivery, TCS stock holding is very good. We find their sales office is very efficient and helpful.”
The January Furniture Show 2017 will see TCS showcase their new collections as well as the best sellers from across their Upholstery, Dining and Bedroom ranges. Visit TCS at Hall 4, Stand B20.