The British Furniture Manufacturers (BFM) has announced the appointment of furniture and furnishing specialists AKA PR.

Skipton-based AKA PR, which has been established for over 20 years, will handle the BFM’s public and media relations, as well as social media, to help raise its profile within the industry.

Jan Turner, director at AKA PR, said: “The BFM is one of the key industry bodies operating within the furniture sector providing services, vital information and support for members. We will aim to further raise its profile and develop its online needs.”

Jackie Bazeley, managing director of BFM, added: “It will help maximise and support our key messages to our audience, especially as the BFM evolves to meet the needs of a changing industry. Marketing consultant Mary Merrills, who has worked with the BFM on its London Fabric Show, will continue to do so.”  

The BFM has also announced the date for its Design Law Seminar, which will take place on 9 June 2016 at Cranmore Park in Solihull. For more information, visit: BFM.

The British Furniture Manufacturers (BFM) is a trade association that has represented the interests of the British furniture industry for more than 65 years.