American-based online boxed mattress firm Casper has announced it has launched the brand in Europe, with its UK debut imminent.
Casper, which has showrooms in its New York base as well as in Los Angeles, officially launched into the European market on 30 June 2016 and sees the company open in Austria, Switzerland and Germany, where its Europe headquarters is based in Berlin.
Casper also revealed that it has secured a position within furniture retailer West Elm’s store estate, which has over 70 outlets in the USA, while also confirming that its UK launch is planned for this year.
Founded by Jeff Chapin, Casper is the latest boxed mattress to enter the increasing market since its launch back in 2014 and has recently surpassed sales of $100m, expanding its staff from five to 150 in just over two years.
For more information, visit: Casper.