According to a new study by audio branding specialist PHMG, the large majority of interior designers risk losing custom by subjecting callers to generic music and audio while on hold.

Telephone 1223310 960 720

According to a new study by audio branding specialist PHMG, the large majority of interior designers risk losing custom by subjecting callers to generic music and audio while on hold.

The firm audited 123 firms in the interior Design trade, and discovered that typically, waiting on hold is seen as a major bugbear, but 85% of interior designers still leave customers listening to nothing but generic music. A further eight% subject them to beeps and three per cent leave callers in silence.

Mark Williamson, Sales and Marketing Director at PHMG, commented on the research findings: “Call handling remains a critically undervalued element of customer service and marketing. A previous study of 1,000 UK consumers found 73 per cent will not do business with a company again if their first call isn’t handled satisfactorily.

Final logo

If you design upholstery...you need to watch this...NOW!

Find out more

“Therefore, it is important companies do their utmost to improve the experience. The research shows there is still work to be done in providing an experience that keeps callers engaged and entertained.”