French furniture and interior design specialist Silvera has confirmed it plans to launch its debut UK flagship in West London.
Parisian-based Silvera revealed, through the Sloane Stanley Estate, its new 5,244sq ft showroom will be located on King’s Road in Chelsea and is scheduled to officially open this winter.
The new store, which has been designed by architectural firm Jouin Manku, with Mickaël Gouret leading on the project, will feature a variety of products from its furniture, lighting, floorcoverings and designer home accessories.
Hannah Grievson, Sloane Stanley commercial property manager, said: “With an international appeal and client base Silvera will be a destination for many design conscious shoppers in the capital. We are thrilled to be welcoming them to the King’s Road; the new showroom will complement the current retail lineup where they will be in close proximity to a host of formidable interior design and lifestyle brands.”
Paul Silvera, owner of Silvera, added: “Of the various locations we viewed, the King’s Road was by far the best match for Silvera. I am delighted to be moving into such a stylish, affluent and international neighbourhood. We chose London as the location for our first flagship showroom outside of France due to its vibrant, cosmopolitan energy and thanks to the support of our partner, London based investment firm Aérium.
“I am confident that our showroom will be a perfect match for the catchment here and help to grow our expanding global client base.”