Eve sleep

British online mattress start-up eve Sleep has submitted a number of trademark applications.

Filed last month to the Intellectual Property Office, eve Sleep Limited has applied to trademark phrases ‘Give the day a hug’, ‘Eve rejuvenated’, ‘Nap station’, ‘Beautifully simple, simply beautiful’, ‘Every great day starts the night before’ and ‘eve’.

Currently eve has its brand name and logo already registered, dating back to 2014.

Since its launch, the online retailer has expanded into the US, France and Germany and confirmed that a duvet would be launching in late October, whilst recently growing its raised capital to £17m.