Shop direct exterior landscape

Multi-brand digital retailer Shop Direct has announced that it plans to open a new London hub next year.

Shop direct london hub

Shop Direct London Hub

The new 25,000sq ft space, which officially opens in the summer of 2017, will be situated on Buckingham Palace Road and will house Shop Direct’s staff across its data, ecommerce, IT, product and brand departments.

Shop Direct, whose online department store brands include, and, has collaborated with interior design specialist SpaceInvader Design to fit out the new development.

The London hub will be the core ground to continue its ongoing investment in advanced analytics, machine learning and artificial intelligence, as well as the continued development of advanced IT capabilities, and the expansion of its brand roster and recently launched own label, V by Very.

It will also be the new home of the team, who are currently based in Shop Direct’s Pollen Street showroom.

Alex Baldock, group CEO at Shop Direct, said: “We need to keep innovating to meet the ever-changing needs of our customer. It’ll help us attract even more of the best people and get even closer to our existing partners, as well as forge important new partnerships.

“But above all it’ll be a place where our colleagues will have the space and facilities to thrive, delivering new innovation every day to help us continue making good things easily accessible to more people. There’s lots of work to do before we open, but I can’t wait to see the collaborative, digital workspace we’ll create.”

The announcement follows Shop Direct reporting in September a fourth consecutive year of record sales, up by 4.3% to £1.86bn, and underlying pre-tax profit, up by 43.6% to £150.4m, in the 53 weeks to 30 June 2016.