Global online destination for home furnishings and décor, Wayfair, has announced the launch of its mobile web payment integration with Apply Pay.
The new capability offers Apple Pay on the web with iOS 10 to help shoppers make easy, secure and private payments in Safari on iPhone, iPad and Mac with a single touch.
Wayfair has revealed that an increase of its customers are using the mobile platform for shopping, with mattresses, children’s beds and bedding sets the top performers.
The technology creates a unique Device Account Number, which is assigned, encrypted and securely stored in the Secure Element on a mobile device. Each transaction is authorised with a one-time unique dynamic security code.
Ed Macri, chief product and marketing officer, Wayfair, said: “We are delighted to bring Apple Pay on the web to our consumers this fall. The availability of Apple Pay at checkout in Safari will add a new level of convenience for customers who shop Wayfair.com, Joss & Main and AllModern.
“It’s exciting to see that our customers are just as comfortable purchasing beds and dining sets from their iPhone as they are buying smaller decorative accessories and everyday household items. As more customers turn to their phones to shop for their homes, we are pleased to deliver an even more convenient checkout experience with Apple Pay.”