Barnsley-based designer Van Sanden has announced it plans to expand the business with a new focus on bespoke furniture.
Supported by Enterprising Barnsley, the business development and support arm of Barnsley Council, Van Sanden is to expand its online presence through social media and its website, as well as building and maintaining an email database, and developing a new brochure.
Van Sanden, which is owned by Reece Van Sanden and has been established in Barnsley since its move from London in 2011, has benefitted from free guidance from the Enterprise’s Launchpad service to help develop the furniture side of the business, attending a marketing workshop at the Digital Media Centre and receiving one-to-one coaching in how to reach more customers.
Reece said: “I’ve always relied on word of mouth for my home improvement work, but I needed help to spread the word about the bespoke furniture side. I want people to know that factory-made furniture taken straight from a production line is not their only option.
“I’ve worked hard to be outstanding in my trade, but I’m not always so good with the business side of things, so the support I’ve had from Enterprising Barnsley has been crucial.”
Angela Pedley, business development manager at Enterprising Barnsley, added: “Reece is a very skilled craftsman who originally trained in furniture design and cabinet making.
“Although he built a successful business in a related field installing kitchens and so on, it’s great to see him now put his passion into his first love of creating home furnishings, and we’re delighted to be supporting his business growth.”