Sofa retail chain DFS has confirmed the opening of its small-format store at intu Bromley.
The new 2,862sq ft store, which is around a tenth of the size of a normal DFS outlet, is located at Unit 54 in the Lower Mall of the centre situated on High Street. It offers customers a taster of its products, as well as allowing the opportunity to digitally customise furniture.
DFS selected intu Bromley for its second ever small-format concept due to the shopping centre’s 18 million annual footfall, with customer’s being drawn across South London and Kent areas.
Tim Stacey, chief operating officer at DFS, said: “Opening DFS at intu Bromley is part of our trial of small format stores in densely populated urban locations. As a high-footfall destination shopping centre, intu Bromley is an ideal location for us to demonstrate how we can reach more consumers without cannibalising our larger retail park stores.”
Rebecca Ryman, regional director of intu, said: “intu Bromley’s refurbishment and revitalised mix of retailers is attracting a high number of affluent shoppers from further and for longer so this is exactly the right space for DFS to target customers with their flagship small format store.”