Specialist bed retailer Dreams has launched an exclusive collaboration with DBC International with the introduction of its M Line Hybrid mattresses.
DBC International, which is part of Dutch bedding group Beter Bed Holding, has already established the M Line brand across seven European countries, and now plans to enter the UK market through Dreams via 133 of its stores and website.
M Line mattresses help to create the right sleeping posture, with its pressure-relieving properties also a feature to help and to prevent back and neck pain.
Dreams stock four ranges from the Slow Motion Hybrid 5 and 6, to the Slow Motion Hybrid Premium 7 and 8, which all feature the latest sleep technologies and are already available online.
Ton Anbeek, Beter Bed Holding chief executive officer, said: “We are delighted to announce the alliance with Dreams. This fits in perfectly with our European expansion strategy. M Line will gain access to the UK market through its sophisticated range of high-quality mattresses.”
Dreams, which has 178 stores across the UK, has recently backed the launch of a new UK online mattress brand Hyde & Sleep that entered the market back in April earlier this year.