Newco, Fabb Projects Ltd has unveiled its potential logo and brand name after submitting a trademark application under ‘Fabb Sofas’.

Fabb Projects officially registered an EU trademark under the name of Fabb Sofas through representative law firm Kilburn & Strode LLP on 21 June 2016, and has now followed that up with a logo trademark application (pictured).

Filed on 17 August 2016 at the European Union Intellectual Property Office (EUIPO), the logo adds further weight to confirming the brand name upon its launch, with the application currently under examination.

The new furniture retail start-up has recently submitted plans to open on Hedge End Retail Park near Southampton, as well as confirming numerous board appointments and raising extra capital to £5m. (See related).