Foam bedding products manufacturer Carpenter Ltd has announced that it plans to launch its new high-density foam range at The Bed Show 2016 in Telford.

Unique to the UK, the Aurora collection features an open cell structure that allows increased airflow and breathability, and is part of the company’s Sleep BetterTM range.

Carpenter has also confirmed that it will be showcasing its first roll packed mattress, claiming that its 30cm deep innovation is a breakthrough within the UK market, following extensive market research into mattresses being sold online.

Gillian Finch, Carpenter’s national sales manager for consumer products in the UK, said: “Unlike memory foam, the unique properties of the Aurora foam enable it to effortlessly contour the body while offering ultimate support and comfort but still offering maximum breathability to ensure a good night’s sleep. We’re predicting it will become seen as the next generation in memory foam, delivering unrivalled body contouring and back / head support.

“In the UK we’re experiencing a shift in consumer demand for deeper mattresses. Where mattresses used to average 20cm, they now routinely more like 24cm but we are introducing roll pack mattresses that are as deep as 30cm, a breakthrough in the UK!”

Carpenter will be on stand D30 at The Bed Show, Telford, which takes place from 20-21 September 2016 at the Telford International Centre.