West Bromwich based bed and bedroom furniture supplier, Serene Furnishings, has announced the appointment of Alan Weir as sales director.

Alan brings 40 years of experience in furniture retail and manufacturing to his new role, with the last nine years spent as national sales manager for Relaxateeze and a short while at G-plan Cabinets - both part of the Morris Furniture Group.

Speaking about his appointment, Alan said: “I am very excited to be joining such a forward thinking company and I am already very impressed with what I have seen, including the professionalism of all the staff, which is just first class.”

Founder and managing director of Serene, Tasleem Tasab, added: “I would like to welcome Alan on board as a new, key member of the Serene team. His enthusiasm and drive will be vital to realising the growth plans for the business and I believe he is the right individual to achieve the company’s short and long-term goals.”