London-based independent furniture and home furnishings retailer Heal’s has revealed it plans to launch its first TV ad campaign ‘A Love That Lasts’.
The campaign, which officially kicks off on the 9 June 2016 with a launch party at Heal’s Tottenham Road Court store, features its best-selling Mistral sofa and also coincides with its annual Summer Sale launch.
The advert itself, directed by Can Egvin, follows a timeline from the 1920s to the 60s, 80s and present day, ending with the trendy Mistral sofa on screen in a high-fashion inspired concept production.
Commenting on the new TV campaign, the company said: “Heal’s is showcasing its best-selling Mistral sofa in their first ever television advertising campaign. The advert takes viewers on a journey through time.
“Celebrating our rich heritage, the store is set to be transformed to capture the essence of each decade with live music and workshops.”