Cabinet Maker finds out more about Clockwork Component’s recent alliances.

Clockwork is renowned for being a leader when it comes to the innovation of new products within the upholstery and bedding industry. The company’s expertise and technical knowledge are highly regarded across the industry and it has an exceptional team of people dedicated to looking after its customers. Managing director James Viney sums up Clockwork’s year so far: “Our aspiration is to maintain a brand that customers will keep returning to. The first half of 2016 has been packed with activity at Clockwork – we have been working diligently to maintain our development and sourcing of new products. At the beginning of the year we released our Focus 16 brochure which illustrates our strong distributor partnerships and new product ranges. These ranges have resulted in the further expansion of our warehouse facility by 20% to 25000 sq. feet in total.”

One of Clockwork’s recent distribution alliances is with Omega Motion and this has enabled the business to offer the very latest the American pioneer of motion has to offer. Clockwork has access to manual, electric and lift products to suit all budgets. The style of motion furniture has come a long way in recent years and is no longer restricted only to three standard chair widths. The rise of motion in sofa applications has led Clockwork to include over 10 different widths of mechanism in its range, all of which can be supplied in ‘sofa link’ format ready to install in these applications.

A newer development in this range is Omega’s Innova mechanism. This is a gravity operated three position mechanism aimed specifically at fitting into deeper and more contemporary sofa designs. The mechanism is available in both manual and electric versions (conveniently fitting into the same frame) with options available for high leg or wood to the floor formats. To assist customers with recliner chair and sofa production, Clockwork’s field based sales team includes a technical division led by technical sales director, Paul Jones. Together with his team, Paul will oversee initial mechanism choice, installation advice and frame design support. They are then able to provide valuable ongoing technical assistance to make sure that these more complex products are specified correctly and work in exactly the way they are intended to.

The development of Clockwork’s recliner offering had a pivotal role in enabling it to secure the hugely strategic partnership with Kaidi Electric. Kaidi has grown dramatically (its plant now having capacity for some 18,000 motors per day) over recent years to become a global force in the supply of actuators for use with recliner mechanisms, adjustable beds and height adjustable desks. Having begun their partnership in the motion furniture sector, Clockwork and Kaidi are now working together bringing a new high quality sit/stand desking solution to the UK. With a variety of layouts, colours and frame shapes, coupled with best-in-class technology, this height adjustable system can offer a solution for almost any sit/stand requirement.

Since the release of the Focus 16 brochure, there have been further new developments. One of the most interesting is Clockwork’s agreement with Quin Global. Working in the US, Australia and the UK, Quin is an innovative global manufacturer of adhesive and spray systems. Clockwork is representing Quin’s range of industrial adhesives coming under the Tensor banner, for the upholstery sector. Each Tensor product has specific and varying characteristics; such as fast tack times, non-chlorinated properties or extra high tack levels to suit a wide variety of bonding applications. A ‘Kick off Kit’ is supplied free of charge with your first order which includes everything you need to get started as well as a Tensor branded football. These products complement the company’s traditional range of aerosol adhesives which has recently been updated to include a ‘dichloromethane free’ product, supplied in 500ml cans fitted with variable valves.

Clockwork’s range of metal bases is also undergoing an overhaul as it looks to strengthen its position in the hospitality and office furniture arenas. Its selection includes a wide variety of designs and finishes with height options available for all common requirements. These are fitted with top plates of fixed, swivel or auto-return swivel varieties.

Metal bases

Metal bases

To support this recent activity Clockwork’s internal sales operation has had a boost in resources with Zoe Townsend, its customer services manager, now also heading up their telesales operation as they aim to provide more proactive in-house account management. Zoe comments: “This has given us the opportunity to both enhance our customer service and increase personal contact with our customers.” An early outcome of these efforts has been considerable demand for footstool legs and a taller wooden foot range. In response the design team at Clockwork has developed a range of legs specifically designed for footstools. Available in varying taller heights and finishes, this collection strengthens the company’s vast range of wooden legs and castor products, capturing a mixture of both traditional and contemporary designs. This responsiveness demonstrates how Clockwork continues to evolve its product selection to deliver the products that customers are looking for. For details of this new footstool collection and all other developments make sure you sign up for Clockwork’s newsletter and special offers on the company’s website.

Footstool legs

Footstool legs

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