Online international furniture retailer Home24 has announced that it has integrated Fashion For Home products into its own range following its successful acquisition.
The acquisition of Fashion For Home was completed back in November 2015 with the buyout also seeing Home24, an ecommerce start-up launched by Rocket Internet; acquire an offline store presence for the first time.
Now, Home24 has fully integrated its logistical operation with Fashion For Home stock now stored at its warehouse, which in-turn will cut delivery lead times.
Fashion For Home has six showrooms, and is also headquartered in Berlin with Home24, as well as a transactional website, www.fashionforhome.de.
Marc Appelhoff, Home24 board member, commented: “We are very pleased that the integration of both systems is as planned and we have succeeded.”