Department store chain House of Fraser has announced the appointment David Walmsley as its new chief customer officer.

David, who has over 20 years’ experience in the retail and digital space, most recently as director M&S Digital, will be responsible for House of Fraser’s customer-centric approach, providing a single vision across all of the Brand’s channels to market.

David will report to Nigel Oddy, House of Fraser chief executive officer, with a start date yet to be confirmed.

Nigel Oddy, House of Fraser CEO said: “We are delighted to announce the appointment of David as chief customer officer. He has a wealth of experience in the retail and digital space, which will be invaluable as we continue to develop our leading multichannel proposition, both in the UK and internationally. He joins at a very exciting time for our business and we look forward to working with him.”

Commenting on his appointment, David said: “I am looking forward to working with the team to further enhance and develop the Brand and online business, as well as continue to improve the customer’s journey, taking House of Fraser through its next stages of growth.”