Swedish furniture giant IKEA has confirmed that it plans to open its new Birmingham Central Order and Collection Point store on 18 August 2016.

The new store will be the third of IKEA’s Order and Collection Point format concept in the UK, following openings in Norwich and Aberdeen, and will be based at Dale End in Birmingham Centre, creating 30 new jobs.

The new Order and Collection Point is considerably smaller than a traditional IKEA store and due to its size it will not carry the full product range but offers the IKEA online range for home delivery or for collection at the point.

IKEA Birmingham Order and Collection Point manager, Dawn Lloyd, said: “We are delighted to be bringing this unique version of IKEA to Birmingham Centre. I am very proud to say that we have recruited a team of 30 multi-skilled and passionate co-workers from the local area who together with myself look forward to welcoming customers from the West Midlands to our new Order and Collection Point once it opens.”

IKEA Order and Collection development manager, Jack Jackson added: “We are very excited to be opening IKEA Birmingham Central Order and Collection Point. With the new format we will be able to bring the IKEA product range and experience to Birmingham more quickly and conveniently than ever before.”