Multichannel retailer John Lewis has announced that it plans to grow its physical and online international presence by forming a partnership with Australian department store Myer, alongside expanding its deliveries into seven new countries.
John Lewis confirmed that it will open six shop-in-shops concept stores in Myer locations across Australia, with the first scheduled before Christmas this year in Myer’s newly refurbished Warringah store on the outskirts of Sydney.
The other five will open in Melbourne, Perth, Bondi, Chadstone, and Myer’s flagship store in Sydney in February 2017.
The John Lewis departments will be between 600sq ft and 850sq ft in size and will feature John Lewis’s own brand home and lifestyle products across bed, bath, and living. Once open, John Lewis will have 30 shop-in-shops worldwide.
John Lewis also confirmed that it has extended the number of countires it delivers to through johnlewis.com to 40. For the first time, John Lewis will deliver to Hong Kong, South Korea, United Arab Emirates, Qatar, Switzerland, The Philippines and Malaysia, while also adding that customers can now pay in ten additional currencies.
The news of the expansion follows the success of John Lewis’s online international traffic, which has increased by 15%, with online international sales booming by 50%.
Katie Jordan, head of international development, John Lewis, said: “We’re delighted to be expanding our international presence and bringing John Lewis to new countries around the world, both through physical collaborations and by expanding our online international delivery destinations.
“There is a real synergy between Myer’s customer base and ours, and we believe they are the perfect partner for our first Australian shop-in-shops.”
Daniel Bracken, chief merchandise and customer officer, and deputy CEO, Myer, added: “We are excited to exclusively offer Myer customers the first opportunity in Australia to shop the John Lewis brand in a tailor-made lifestyle concept.”