Parisian-based business Lectra, an integrated technology solutions specialist for the upholstery sector, has announced the appointment of Céline Choussy Bedouet as its new member of the executive committee, effective from 1 July 2016.

Céline Choussy Bedouet, who is currently Lectra’s chief marketing and communications officer, will join the board alongside Edouard Macquin, Jérôme Viala, Véronique Zoccoletto, and chairman Daniel Harari, as the firm lays plans for its next stage of its development.

Commenting on her new role, Céline said: “I am honoured and delighted to be appointed to the executive committee, especially given that Lectra is preparing to announce its 2017-2019 roadmap, which will enable us to reach the next step in our development.

“I am pleased and proud to be able to contribute to innovative projects that are being planned, all the while understanding the importance of the new mission I have been given.”

Daniel Harari, Lectra CEO and chairman of the executive committee, added: “Céline’s experience, demanding nature, expertise, as well as her knowledge of our market segments have made Lectra’s marketing a strategic asset. This has been demonstrated by the many initiatives she has successfully undertaken over the last three years.

 “By reinforcing the executive committee, represented today by and myself, we will be in a stronger position to attain our 2016 objectives and prepare for the future. Céline will play a critical role in Lectra’s next strategic cycle, which will be presented in February 2017.”