UK manufacturer Savoir has once again exhibited the international appeal of its luxury bed products after announcing the launch of its first company-owned U.S. showroom in New York.

Located in New York City’s Upper East Side, the new 2,562sq ft showroom becomes its second Manhattan outpost, strategically situated in the heart of uptown’s Design District.

Alistair Hughes, managing director of Savoir Beds, said: “We are thrilled to bring cloud-like comfort to Manhattan’s Upper East Side with the opening of Savoir’s newest home.

“The uptown store offers our clients the luxury and bespoke service they have come to expect from us as a company, and we look forward to welcoming customers to our new space to witness first-hand the splendour of Savoir.”

The new U.S. showroom brings Savoir Beds’ portfolio to 14 marquee destinations around the world, which also include Paris, Seoul, Hong Kong, London, Shanghai, Beijing, and St. Petersburg.