After almost half a century in business, Furmanac has a good idea of what it takes to remain a strong market-leader. Cabinet Maker caught up with the company’s sales and marketing director, Aubane Pattar, to find out how Furmanac stays ahead of the game.
Adjustable bed manufacturer Furmanac is two years away from reaching a major milestone – 50 years in business. The company has gone from strength to strength over that almost half century and, according to the company, this success can be accredited to a number of factors, one of the most fundamental being the leadership of its Managing Directors.
From Reginald Hilliard, who founded the company as a components supplier, to John Hilliard who steered the business for 25 years - and developed Furmanac as a brand to incorporate the MiBed®, MiChair® and Hestia® collections - the company has always benefitted from ambitious and committed leaders.
This year, Buzz Pattar became Furmanc’s third MD and during this time he has grown the business further. Prior to his appointment Buzz served as Furmanac’s production director for many years and coming from the production side of the business, it is unsurprising to hear that Buzz places a huge emphasis on product innovation. Furmanac’s mission is “to provide comfort that moves with lifestyle” – and lifestyles are changing significantly in this fast-moving digital era. As a result, the company is trying to find new ways to incorporate technology into its products. For example, earlier this year Furmanac released an app that customers can use to control the Hestia® Motion Independent bed, via their mobile device. With this app the customer can control all functions on the bed, from activating various sleep positions, to setting the wave and intensity of the massage unit. Furmanac is also exploring ways in which the company can be more innovative with its internal processes.
“Innovation has always been in Furmanac’s DNA,” explains Aubane. “It has seen us evolve from a component supplier to the one-stop-shop for handmade adjustable beds, divans, mattresses, lift and recline chairs, upholstered bedframes and occasional furniture we are today”.
“Buzz’s passion for innovation is driving the development of new products, while his approachable leadership style continues to motivate employees to make beautiful, handmade, high quality furniture for our customers.”
When you consider the growth of the company’s factory footprint over the decades, you can see how far Furmanac has come. In under 20 years, Furmanac has more than outgrown its original 3,000 sq ft premises, and now occupies a 40,000 sq ft space.
But there is no complacency at the company, as Aubane explains:
“Buzz recognises that we must focus on continuous improvement, invest in our workforce, and ultimately ensure we keep our customers and consumers happy.”
After a busy year with Buzz at the helm, Aubane is looking forward to the National Bed Federation show (21-23 September) where Furmanac has several new product releases planned.
“We only launched a couple of new things at last year’s show, but that is nothing compared to what we have planned for this year,” she says. “We have exciting new products and plenty of great show offers, but visitors will have to come to stand B20 to see what we have in store.”
“We’re really looking forward to the show, it’s a chance for us to catch up with our customers, and we really think that they will be excited to see what Furmanac has to offer them. ”
In addition to new product releases, the Furmanac stand will also feature favourites from the established Hestia® and MiBed® brands.
Visit Furmanac at Stand B20, at the National Bed Federation show.
- MiBed®: The UK’s largest adjustable bed brand has been designed with comfort in mind. Comprising of three collections, the Essential, Executive, and the Elite, there is a MiBed® to suit all budgets and personal requirements.
- Hestia®: A luxurious collection of handmade mattresses, divans and full height headboards has been designed to offer sublime levels of comfort and a deep, restful sleep. Each item in the Hestia® collection has been hand made in Furmanc’s Midlands based factory, combining traditional methods with modern materials, whilst never compromising on quality.
- The Hestia® Upholstered Bedframe collection: Stunning handmade bedframes, as well as stools, ottomans, chaise longues, bedroom chairs and bedside tables that can be made to match your chosen Furmanac bed.
- Hestia® Motion: Combining the success of the market leading, adjustable MiBed® brand with the luxury of the Hestia® collection was the catalyst for creating the Hestia® Motion range. From flat, to fully raised and all points in between – the different mechanisms in each Hestia® Motion bed provides the most suitable positions for customised comfort.