The seventh edition of the NBF Bed Show has proved to be another raging success as the first day welcomed a positive reaction from its exhibitors.
Cabinet Maker took to the stands to find out how the Day One of the annual National Bed Federation event at the International Centre in Telford fared for new and old brands that compiled the 80 exhibitor list.
Organisers revealed that Dreamworks Beds and Hyder Beds took a space at the show for the first time, whilst also confirming an array of big industry names, including brands under the Steinhoff Group and Silentnight were in force with large presences.
Keeping with the latter, Silentnight, which continues to celebrate its 70th year, used the show to launch its new Studio - aimed at the ‘younger consumer’ - boxed mattress, as well as its Rest Assured British Wool range in partnership with British Wool, with ‘simplicity’ for the consumer paramount in its offer.
Another stand saw Sealy, which welcomed a special guest in former cricketer Phil Tufnell to its stand who drew large crowds for photos and signatures, showcase its new hybrid collections, taking a year to relaunch.
Among the feedback from exhibitors highlighted that the uncertain Brexit vote and outcome had little impact, if any, on the majority, whilst some experienced a dip but only to bounce back straight away in the months that followed.
Furthermore, exhibitors indicated that the show seemed busier than 2015 and that visitors were full of positive praise throughout.
A common occurrence when speaking to exhibitors was the NBF format, which currently stands as a two-day event. However, 60% of brands asked on whether the show should be extended with a third day all agreed, compared to 40% who much preferred the current system, although a Sunday opening day - to ‘encourage more independents’ was a view largely shared.
As brands outlined continued investment was a key motivator within a growing market, it was clear to see that product innovation to cater for all sectors was at the forefront in Telford.