Hush-a-Bye Beds’ Andy Richards explains why supporting customers should not stop a product alone.

For many years, Hush-a-Bye beds have been recognised for quality, value and customer service. The brand is proudly supportive of its bricks and mortar retailers, supplying a wide range of stylish, mid-market pocket sprung beds.

The company offers a truly flexible approach with the ability to produce special sizes and bespoke options. This affords the traditional, independent retailer a fantastic opportunity to offer great choice and allows them to demonstrate a real point of difference. The retailer support does not end with the product however, as sales director Andy Richards explained: “We recognise that independent stores have much to offer that the internet can’t match. Most obvious is the personal interaction with the customer, backed with a deep understanding of the product. That is why we run factory based training days for all our retailers. With a complete run-through of the features and benefits of the entire range and a factory visit, there is something for everyone, whether you have been selling beds for 20 years or are new to the industry.”

Innovation has been key for Hush-a-Bye Beds for many years; with previous debuts at the Telford Show including Coolwave. This latex gel range tackles the challenges associated with delivering the benefits of foam support but without the potential heat issues associated with memory foam.

Hush-a-Bye Easyturn

Hush-a-Bye Easyturn

Since its launch, the technology has proven to be very successful and will be on show again this year. What the company believes Coolwave demonstrated was its desire to tackle problems from a very different perspective. For example, where many companies might start with a warm product such as memory foam and then try to make it cooler, Hush-a-Bye started with latex, an inherently cooler material. Added to the latex is a cooling gel that has been shown in independent tests to absorb heat considerably slower than memory foam, thereby keeping the sleeping surface much cooler.

Hush-a-Bye Easyturn

The Easyturn is set to launch at the NBF Bed Show

Andy, however, is not content to stand still; as he explained: “At Hush-a-Bye we look for the real issues that customers are concerned with and then solve them. For example, better quality beds such as ours tend to have more fillings and are therefore heavier. This means that ‘turnability’ is a real issue for many of our customers.

“The standard approach to this issue has been to make the mattress ‘no-turn’ but this can have an impact on longevity due to settlement. We are pleased to have turned this convention on its head and tackled the problem from a very different angle. The ingenious solution is called Easyturn and is being launched at the Bed Show 2016.”

Andy is understandably very excited about the range, as he told BEDS magazine: We believe this is a fantastic solution and I can’t wait for our customers to be able to try it for themselves.”

Hush-a-Bye Easyturn

Innovation is key

They will be able to do just that by visiting Stand H20 at this year’s NBF Bed Show.