Dura beds james appleyard

West Yorkshire-based bed manufacturer Dura Beds has announced the appointment of James Appleyard as its new sales director.

James joins the company from Vogue and Limelight Beds and officially begins his new position on 10 October 2016.

Commenting on his appointment, Imran Akhtar, Dura Beds managing director, said: “We are delighted that James has decided to join Dura Beds.

“He brings with him a wealth of industry knowledge and experience which will enable him to both continue and further develop the growth in sales we have achieved during the last three years. We look forward to James starting work with us.”

Bilkis Patel, marketing & PR executive of Vogue, added: “Wishing James the best on his future endeavours and thanking him for the hard work he put in over the past three years here at Vogue and Limelight beds - he will truly be missed.”