A global supplier of both living and office furniture, Michigan headquartered business Herman Miller, has confirmed it has opened its first retail store in North America.
As part of its multi-channel consumer strategy, the new 6,000sq ft Herman Miller flagship store is based in New York City and officially opened on 22 November 2016.
Situated at Park Avenue South in Manhattan, the new store’s floorplan is laid out as a modern home, with rooms that demonstrate problem-solving designs for living, working, dining, socialising and sleeping.
Brian Walker, chief executive officer, said: “We’ve made great progress with a consumer strategy that allows us to engage with the communities we serve across multiple channels and touch points.
“In addition to growing the Design Within Reach studio footprint and our global e-commerce platform, having our own physical retail presence in a major U.S. market will further cement Herman Miller’s position as a premium lifestyle brand with unrivalled multi-channel capabilities. Our goal is to create fans, not customers, and this store will connect us with new fans in a tangible way.”
In addition to the new store, Park Avenue South houses commercial showrooms for Herman Miller and Geiger, and corporate office space for Maharam, Design Within Reach, and Geiger, all Herman Miller owned companies.
Herman Miller recently launched online stores in India and the UK earlier in 2016.
Take a look at the new store below.