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A newco Kindred Living has announced the launch of Kindred into the bedroom furniture market.

As part of the Danesmoor Group, Kindred has been a project of research and development, which after two years, is ready to enter the fitted bedroom arena offering to be simpler, flexible and relevant to consumers.

Based on the Aycliffe Business Park in Newton Aycliffe, Co. Durham, Kindred Living operates from a new, dedicated 25,000sq ft warehouse, and claims a turnaround time of just one week from design, order, to delivery and installation.

David Burchnall, director at Kindred, said: “Kindred has been robustly researched to deliver a highly commercial bedroom furniture collection that perfectly matches the discerning tastes of the modern consumer.

“Kindred will bring significant sales opportunities for retailers, and judging from the incredibly positive and enthusiastic response to the preview of the brand at our Southern Design Centre in Slough, it is exactly what the market has been waiting for.”