Cumbrian-based bed manufacturer Sealy UK has added another sports star to its growing list of sporting professionals helping to raise awareness of how sleep impacts sport.
Tottenham Hotspur FC right back Kieran Trippier has teamed up with Sealy UK as part of its World of Sport campaign, highlighting the importance of sleep when it comes to sports training and performance.
Kieran, who has been at Spurs since 2015, joins a star-studded line-up of high profile sporting professionals including Olympians Zoe Smith and Zoe Gillings-Brier, boxing legend, Frank Bruno and former cricketer, Phil Tufnell – who recently visited the latest NBF Bed Show.
Holly Venning, brand marketing manager said: “We’re absolutely thrilled to be working with Kieran as part of our World of Sport campaign. He is a talented young star who is playing at the top of his game and we’re keen to support him with his performance.
“Believe it or not, sleep plays a major role when it comes to sports. This is when your body recovers, your muscles strengthen and rehydrate, and a good night’s shouldn’t be underestimated.”
Kieran added: “It’s great to be working with Sealy as part of its World of Sport campaign. It might seem like a no-brainer, but it’s surprising how many people just don’t understand how important sleep is. I certainly feel the difference between a good and bad night’s sleep. I’m looking forward to sleeping on my new Sealy bed and seeing how this affects my performance this season.”
To find out more about Sealy World of Sport, go to: http://www.sealy.co.uk/deeper-sleep/sealy-world-of-sport/