Bed manufacturer, Sealy, is supporting children’s charity, CFM’s Cash for Kids with its 2016 Mission Christmas Appeal, which launched in Cumbria and SW Scotland on 14 November.
The campaign which is hosted in partnership with radio station, CFM, encourages people to donate either cash or at least one present, suitable for a child between the ages of 0 and 18 years old who would not otherwise receive a Christmas gift.
Mission Christmas was launched by Cumbrian radio star, Robbie Dee, from a Sealy bed on location at Tesco Rosehill in Carlisle.
Based in Aspatria in Cumbria, Sealy has made a significant donation to the charity and will be supporting the cause throughout December, including Sealy’s World of Sport ambassadors, with Phil Tufnell set to auction off a signed bat and ball to raise funds for the charity.
A number of the brand’s employees will be giving up their time to volunteer at the Mission Christmas HQ, sorting and packing presents ready to be gifted to children across the region.
Holly Venning, brand marketing manager at Sealy said: “We’re based in the heart of Cumbria and we’re always keen to give something back to our community. It’s unthinkable that there are so many children across the region who, without Mission Christmas, would not receive a gift on Christmas day.
“We’re so happy to be involved with the charity and to be a part of making Christmas special for children across our region.”
Stephanie Fleck, Cash for Kids charity manager, said: “What was achieved by our generous listeners last year was truly amazing and I know we can do even better this year. Even one child living in poverty is too many but with thousands in Cumbria in that position Mission Christmas gives everyone the opportunity to make a real difference.”