Yorkshire cricket ceo visit to shire beds

Dewsbury-based manufacturer The Shire Bed Company has unveiled its future plans to the Yorkshire County Cricket Club upon its recent factory visit.

Shire Beds revealed it currently has plans in the pipe-line for a new innovative sleep enhancing product and as part of its major sponsor deal with the Cricket Club, it will be working with its strength and conditioning coach to support its development.

The Cricket Club’s chief executive, Mark Arthur, was in attendance and took the opportunity to see the business first hand, including its recent 100,000sq ft expansion and its new design proposals for a new head office and showrooms.

Mark said: “The team at Shire Beds really made us feel welcome. It was fascinating to see just how the manufacturing process works and how the recent expansion has added to the business.

“We are looking forward to working with them on future projects and hope to visit again when the new head office and showrooms are unveiled.”

Fara Butt, sales and marketing director, said: “Some of the players are trialling beds from our active lifestyle range. We will use their feedback, together with the advice and guidance received from the strength and conditioning coach, to produce a bed that will give our customers the best night’s sleep possible.”

Subscribe to our newsletter