Bed manufacturer Silentnight has revealed a ‘fantastic’ NBF Bed Show after unveiling a range of collections as part of its 70th year celebrations.
As well as launching new brands at the National Bed Federation’s Bed Show at Telford International Centre, Silentnight also showcased its new film detailing the story of a ‘great night’s sleep’, which adds to its My Sleep Secret brand campaign.
Among the collections on display, Silentnight officially unveiled its new Studio - aimed at the ‘younger consumer’ - boxed mattress concept, as well as its Rest Assured British Wool range in partnership with British Wool.
The show also featured Silentnight’s Limited Edition Anniversary Collection to mark its 70 years in the industry, which split into two editions, the Mirapocket Anniversary bed and the Miracoil Anniversary bed.
Nick Booth, Silentnight marketing director, told Cabinet Maker: “We had a fantastic show. Our key theme of Quality and Innovation was evident in all of the products that we showed. The response we received from the trade was extremely positive.”