West Yorkshire-based bed manufacturer Matza has revealed that its first ever show van tour has delivered success, with the company now planning to expand its sales team.

Matza drove across the country showcasing a range of of nine mattresses incorporating the company’s own innovations, Zero Gravity foam and special fibre, plus its Outlast smart fabric.

Asif Ayub, Matza managing director, said: “The van travelled around Devon, Cornwall, Somerset, Avon and Wiltshire over three weeks, showing off our own brand collection and came home with a bulging order book.

“We are delighted to welcome around 20 new accounts – all independents, some with more than one store – with some buying multiple products.

“The feedback has been really positive on the delivered product as well as on the show stock. This tour has been so successful we are now planning to increase our sales agent staff ahead of going out to the rest of the country.”

The company operates from its 60,000sq ft production facility in Dewsbury, where it has its own 10,000sq ft showroom.