UK tiles expert Topps Tiles has communicated that it continued extension of the Topps brand appeal has increased its sales and profit for the 26 weeks ended 2 April 2016.

The 345-store business reported that adjusted pretax profit for the period had risen 13.2% to £10.3m. Total sales increased by 3.8% to £108m year-on-year.

Commenting on the results, Matthew Williams, chief executive said: “Topps has delivered a robust first half performance as our successful strategy of “out-specialising the specialists” continues to generate profitable sales growth.

“Like-for-like sales grew by 4.7% in the period as initiatives to upgrade and rebrand our stores led more customers to reappraise the Topps brand and shop with us for the first time. Further improvements are in development and will be rolled-out in the remainder of the year and beyond.

“The Group has made a strong start to the second half, with like-for-like sales growth of 8.4% in the first seven weeks of the period.  We are confident our plans to extend the appeal of the Topps brand have significant further potential and are excited about the opportunities ahead.”

Helped by seven new core store openings and improved stores and ranges, Topps Tiles reported that its new tile products generated strong sales of 8.7% of overall sales.