Wallcoverings group CWV has launched a new brand website, Inspired Wallpaper.

The new ecommerce site, www.inspiredwallpaper.com, will house British design wallpaper brands Crown, Coloroll and Vymura, as well as featuring an easy-to-use experience in a magazine style format.

CWV Wallcoverings Ltd is based in Blackburn and was formed in 2014 following an MBO led by Steve Mulheron, formerly CWV Ltd commercial director.

Commenting on the new website, Inspired Wallpaper said: “Inspired Wallpaper has been specially designed to offer an engaging and easy-to-use experience when shopping for wallpaper, giving you the confidence to be creative and try the looks in your own home.”

The company currently works in partnership with national DIY and home stores such as B&M, Homebase and The Range and over 100 independent retailers and decorating centres throughout the UK.