Online retail sales growth returned to the 12-month average in July as the slow down in spending following the EU vote was deemed as a ‘blip’.
According to the latest BRC-KPMG Online Retail Sales Monitor July 2016, the 12-month average growth for non-food sales grew by 11.2%, with online penetration up by 20.4%.
Online sales of furniture picked up for the first time since its declining performance from April, but were still slower than its rate of growth in 2015.
Helen Dickinson OBE, chief executive, British Retail Consortium, said: “Online (non-food) sales echoed the performance of total sales this month, with growth rising back to the 12 month average.
“The brief drop-off in online sales activity in the few days following the referendum turned out to be a blip as consumers, who had turned their attentions to browsing for details about the EU, quickly returned to spending online.”