Online sales continued its double-digit growth with an increase of 11% for April, compared to last year.
According to the latest IMRG Capgemini eRetail Sales Index, contributing to the solid growth saw Home sector sales, including furniture, rise by 13%. However, despite April’s continued growth, these figures were the lowest year-on-year growth rate so far this year.
In the mobile sector, smartphone sales continued to surge at the expense of tablet sales. Sales on smartphones grew 83% while tablets increased just 3%, falling way short of the 32% annual growth recorded in April 2015.
Tina Spooner, chief information officer, IMRG said: “The growth in April was probably slightly ahead of where we may have anticipated given the cold weather, with a number of sectors outperforming the total market. Overall e-retail growth is actually 2% ahead of our 11% growth forecast for 2016.
“A definite trend we have been recording so far this year is the displacement of sales from tablet devices – with sales growth just +3% through these devices – over to smartphones, where sales continue to be very strong. Larger mobile screens and better optimised sites seem to be working to increase confidence in using these devices for a wide range of activities.”