British retail brand BHS has confirmed plans to expand its international business.
BHS.com, which was acquired by the Doha-based Al Mana Group in June and subsequently formed BHS International, relaunched into the UK market last month as an online only platform.
Now, BHS has revealed plans to broaden its international business, which will see it launch into new countries with physical department stores, starting in Qatar.
Since the Al Mana Group bought BHS’ online assets, it has secured agreements with new partners in new territories, and is in discussions with many others. BHS said it is in the final stages of agreeing contracts with three new franchise partners, but couldn’t disclose whom as the contracts ‘have not been signed yet’.
However, BHS did reveal that one is in Africa, another is in the Middle East and the third is in Europe, with a combined population of over 100 million people between them.
David Anderson, managing director, BHS International said: “Our international business has been operating since 1985 and it’s enjoyed strong growth in recent years. Under the new owners, we have ambitious plans to accelerate this growth, and working closely with new and existing franchise partners we are confident we can do this.
“In the countries we operate in outside of the UK, visiting shopping malls and stores is very much a leisure and family activity. Our franchise partners have made significant investment in their stores to ensure they provide an enjoyable shopping experience for their customers. We will help them build on this by providing a greater focus on market-specific products, and introducing new and exciting ranges.
BHS International added that all ranges will continue to be designed in London, but there would be a ‘greater focus on providing its franchise partners with products more tailored to the international customer’.