Sostrene grene logo

Danish homewares and accessories retail chain Søstrene Grene has announced that it will enter the Northern Irish market for the first time.

The company revealed that its first store in Northern Ireland is to be in Belfast on Anne Street and will take up a 4,500sq ft space, which is run by joint venture partners Richard and Norma Power.

Søstrene Grene, which has three stores in the Republic of Ireland, also indicated that the Belfast store is the first of six planned openings in Northern Ireland, with the other five still under wraps.

Commenting on the launch, Richard said: “This will be the first of six stores planned across Northern Ireland, with the retail market here already strong and continuing to grow.

“We feel there is a gap in the Northern Ireland market for the kind of offering that Søstrene Grene provides and in that, a unique opportunity to push a brand that has already seen great success on a global scale.”

Luke McClelland of letting agents CBRE added: “To attract a well-established, international brand like Søstrene Grene is further good news for Belfast and Northern Ireland. The sector has already seen strong results this year in the city centre with Stradivarius, The Entertainer and Pandora all opening stores recently.”

Mark Thallon of TDK Property Consultants acted on behalf of the landlord.

The move follows Søstrene Grene recent UK debut store opening in Nottingham, which agreed a 10 year lease for its 4,275sq ft showroom on Victoria Street.

Søstrene Grene, which translates to Sisters Grene, was established in 1973 by founders Anna and Clara Grene and has over 100 stores across Europe, mainly in Scandinavia, with its headquarters based in Aarhus.