Mini habitat nine elms store front embargoed until 11.10.2016

Supermarket powerhouse Sainsbury’s has confirmed the launch of its first Mini Habitat store within its new Nine Elms store on Wandsworth Road in London.

Officially opened on 11 October 2016, the first 2,000sq ft Mini Habitat concession features over 600 products in store across its furniture and upholstery collections, as well as integrated digital screens and in-store iPads that allow consumers to browse the full product portfolio of over 4,500 products.

Sainsbury’s confirmed that it plans to open a further four UK Mini Habitat concessions, ranging from 1,400 to 2,000sqft in size, by early 2017. Locations set for launch include Reading, Solihull, Epsom and St Albans.

Clare Askem, managing director of Habitat, said: “This new relationship with Sainsbury’s offers the Habitat brand significant growth potential. We’ve seen our brand evolve rapidly over the last few years and the opportunity to create a new network of local stores with a new national partner that will support our multi-channel business strategy is a really exciting prospect.

“We’ll be working closely with Sainsbury’s on these pilot stores to understand the full potential of this format and gauge customer reaction but I’m confident that our brand will connect with Sainsbury’s shoppers and make Habitat more accessible to shoppers both on the high street and online.”

Mike Coupe, chief executive of Sainsbury’s, said: “This is the start of an exciting new phase for us and I’m delighted that we’ve been able to open the first Mini Habitat so quickly in our new flagship store at Nine Elms.”

Take a look at the new store.