Hammonds store event 220916 hires 1105

Fitted furniture specialist Hammonds recently celebrated its 90th birthday at its new showroom launch in Hinckley.

The new store on Trinity Lane, joins over 100 other Hammonds’ showrooms across the UK, and showcases a variety of the company’s flagship ranges including bedroom, home office, and kitchens.

Taking place on 22 September 2016, Hammonds celebrated in style, hosting an evening of music, champagne and canapes for attending guests.

Hammonds’ marketing manager, Kirsty Oakes, said: “We’re extremely proud of our brand new showroom, and so pleased that we’ve had such a warm welcome from the local community here in Hinckley.

“Over the past 90 years, so much has changed in the world of furniture manufacturing, but at Hammonds we’re proud to be a family business through and through, that continues to make its products in Britain and takes sustainability seriously. It’s our bespoke approach to fitted furniture that really sets us apart, and we hope to continue delighting customers across the UK with our designs for many more years to come.”

Hammonds Furniture, which was established in 1926 by Thomas Stanley Hammonds, has also recently undergone a rebrand and launched its first ever TV campaign to elevate the brand to a national audience.

Kirsty added: “It’s a really exciting time for everyone connected with the brand. We’ve redesigned our website and logo to reflect the company’s commitment to designing quality furniture that is not only practical but looks great too. The new brand image is modern with a classic edge.”