Danish retail chain JYSK has announced that it has opened its first store in Belarus.
Officially opening today, 17 November 2016, the new 27,900sq ft store is located in the capital Minsk, which has an approximate population of 1.8 million.
The stores in Belarus will be operated by the JYSK franchise organisation in the Baltic countries, with further expansion within the country expected to take place over the coming years.
JYSK has already confirmed that it will open a second store in Belarus at the beginning of December 2016, with the location yet to be revealed.
Frederik Kroun, franchise director at JYSK, said: “JYSK has proven to be a success in the neighbouring Baltic States, where we have been present for 15 years. This makes it natural for us to expand our franchise to include Belarus, and we see a big potential for JYSK in the country.
“We believe that the Belarusian customers are ready to take part in the great Scandinavian offers from JYSK, and we look forward to providing that.”