Jysk store

Danish retail chain JYSK has announced that it expects to hit record turnover during its Black Friday promotional event.

Taking part for a fourth consecutive year, JYSK plans to expand the event, which kicks off on 25 November 2016, over the whole weekend and forecasts record sales following its successes in the past three years.

Niels Veien, executive vice president of sales, marketing and E-Business at JYSK Nordic, said: “Since we introduced Black Friday in 2013, interest from our customers has only increased.

“In just three years, we have six-doubled our turnover on that one day, and the week with Black Friday is now by far our biggest sales week of the year. We also expect new records this year, not least because the offers are valid throughout the weekend.”

JYSK has also confirmed it plans to launch its first ever Cyber Monday promotion but reiterated that, although it expects its stores to busy, customer service remains paramount.

Niels added: “Even though we expect a lot of people in our stores, we still want to make sure that everyone gets a good experience with competent service by our professionally trained employees. We will not compromise on customer service just to sell a little more, not even on Black Friday.”